'Beme' News Platform: When Will CNN Launch YouTube Sensation Casey Neistat's Social Media App?
Ah Monday, as always the start of the work week and the school days. CNN is starting it with a bang as it announces its latest venture into social sharing apps. In a bid to broaden its wings and appeal to a younger generation of viewers, the news platform acquired Beme.
Last July 28, CNN made an announcement that had the web buzzing for a time. That is the announcement of bringing the talent and the technology behind the social media app Beme on board. Details of the deal aren't disclosed to the public but part of it is shutting down Beme and having all 11 of its employees including founders Casey Neistat and Matt Hackett join them.
With the investment of CNN on them, the team will then build and launch a new standalone media brand as per Variety. The deal will see the team move from Beme into a new brand, build a new technology to enable that brand and then also develop mobile video capabilities for CNN's portfolio of digital properties with Hackett leading the team. Meanwhile, Neistat will be leading the venture's editorial vision as the executive producer.
The new company is also set to have dozens of producers, builders, developers, designers, and content creators as CNN announced that it will be employing global resources to launch the new brand and hire people. The news platform also said that the new company will be devoted to filling the world with excellent, timely and topical video. It will empower content creators to use technology to find their voice.
The news company also made it clear that it will not be under the category that people normally think of as news but will be relevant to daily conversations that dominate our lives. The announcement of the new venture comes a year after CNN launched its Great Big Story which has been compared to other media operations like Buzzfeed and Vice in its stories, package, and its embrace of sponsored content according to Mashable.
So far, according to CNN US executive VP Andrew Morse who oversees news gathering and its digital side, the company is sort of in a planning stage. What they know is that the team-up will see the use of smartphones in creating video content.
The new company is already planned for a summer launch with the Beme-based company operating as a standalone business under the CNN Digital umbrella. It will be overseen by the Beme founders together with Morse and CNN senior VP of digital video Chris Berend. The Beme team will also retain their Tribeca office.
So far there is no word whether CNN will be having Neistat join CNN's TV line-up but it is confirmed that he will still manage his YouTube channel separately from the new venture. Morse also said that the venture will not probably be the last we hear from CNN in a long while as the VP said that CNN might be making similar moves early 2017.
Casey Neistat is a New York-based filmmaker that has been known as a popular YouTuber with more than 5.9 million subscribers. He has been known for his daily video blogs or vlogs that range from politics, news events to action and random stuff like snowboarding with the NYPD and etc. Meanwhile, Hackett is a former vice president of engineering in Yahoo's Tumblr. He is also the chief tech officer of Beme.
On the other hand, is a Beme app started as a start-up that has garnered more than one million downloads since its launch in July 2015. It will be officially shut down on Jan. 31, 2017. Users can access and download their files - videos to reactions in a neatly archived form for two months after that writes Hackett on his blog.
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