New Tech Extreme: ARM's New Chip Design Targets Self-Driving Cars, AI Are Driving New Chip Designs

By Richard Rickss, Posted: 06/20/17 03:50AM EDT
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Self-driving car technology faces a crucial test in the U.S.

ARM, the U.K.-based semiconductor design firm, introduced a new chip targeted at markets ranging from self-driving cars to artificial intelligence. It could also give ARM a better chance of making inroads against Intel in the lucrative server and data center market.

ARM's New Chip Design Targets Self-Driving Cars

IPV reported that the new design, DynamIQ, is an update to ARM's existing Cortex-A offering. Furthermore, the latter made up almost 20 percent of all ARM-based chips in the first three-quarters of 2016, according to the company's last available regulatory filing.

The new design may help ARM, bought for $32 billion last year by SoftBank Group Corp., compete with chips engineered for neural networks, a promising type of artificial intelligence software. Rivals like Intel Corp. and International Business Machines Corp. have recently unveiled chips designed for these applications.

SoftBank Chief Executive Officer Masayoshi Son snapped up ARM to bet on the Internet of Things as the idea that everything from refrigerators to industrial robots will be connected to the Internet in the future. Masayoshi also hopes that ARM will become the leading designer of chips in these devices.

AI Are Driving New Chip Designs

According to Extreme Tech, after largely sitting out the AI market, AMD is positioning its upcoming Vega products for AI and HPC workloads. Moreover, Nvidia is making a huge push into self-driving vehicles, Tesla already has its Autopilot feature on the market, and Alphabet's Waymo project could team up with Honda to bring self-driving cars out by 2020.

Fans tend to think about the markets for these products as being strictly tied to the sale of just one vehicle. However, the number of discrete components that go into creating one self-driving car is enormous hard.

In simple terms, nobody really knows what killer capabilities, analytics, or technologies will be the first to drive mass consumer adoption and support. However, if time can change as technology, battery life, and software all improve, the one self-driving car is might come out very soon.



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