'Pokemon GO' Latest Update: 'Pokémon Go' Is Now One Year Old; How The Insanely Popular App Led to a Tipping Point

By Richard Rickss, Posted: 07/07/17 10:03PM EDT
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The worldwide phenomenon "Pokemon GO" turns one today. However, apart from the usual achievements, a lot of new things are being promised by Niantic.

New Updates Incoming As "Pokémon Go" Is One Year Old

Cnet reported that the developer of Niantic claimed that 65 million people play the game each month. To put that in perspective, Uber has only 40 million monthly active users.

All of Blizzard's hit games such as World of Warcraft, Overwatch, Hearthstone, Diablo, StarCraft, and all the rest only add up to 41 million monthly users combined. Not only did "Pokemon GO" manage to climb to the top of the charts in a short period of time, but it also stirred the mobile gaming industry for the better as well.

The celebration continues with a special Pikachu wearing a familiar hat appearing all over the world as it will start from July 6 at 1:00 P.M. PDT to July 24 at 1:00 P.M. PDT. According to WCCF Tech, Pikachu discovered in the wild will be wearing Ash's famous hat from the Pokémon animated series.

Fans will also be able to stock up for Raid Battles and the events ahead with the special limited-time Anniversary Box. The box will include Incubators, Max Revives, Ultra Balls, and Raid Passes at a discount in the in-game shop.

How The Insanely Popular App Led to a Tipping Point

When Pokémon Go launched on July 6, 2016, America seemed to enter into a Pikachu-fueled craze that bordered on obsession. The Street reported that in its first two weeks, more than 300 million users had downloaded "Pokémon Go", making it the most popular app on the App Store and Google Play.

At one point, Pokémon Go boasted 28.5 million daily active users, surpassing the number of daily users on Twitter Inc. Players leaped in front of cars while on a quest to catch the Pokemon and Nintendo, which developed the game in partnership with gaming software company Niantic and The Pokémon Company, added nearly $12 billion to its market cap thanks to Pokémon Go's runaway success.



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